"When TruSTAR wanted to go API-first, we hired Emmanuel as an advisor to help transform our API strategy. We tapped into his know-how and product management experience in developer tools to shorten our time to market. Emmanuel has been instrumental in guiding our team towards launching our API as a Product ."

— Patrick Coughlin


  • Product Strategy Consultant

  • Startup Founder & Advisor

  • Product Management Executive

Emmanuel has 20 years of experience in Product Management in organizations ranging from early-stage startups to Fortune 500 companies.

He has launched successful Financial Services API Platforms at AIR Worldwide and RMS and has innovated with SaaS business models as a founder and as a VP of Product Management for developer-facing products at Apiary (acquired by Oracle).

At Oracle he was responsible for the company’s entire API Management Product line and was instrumental in launching the Oracle Cloud Infrastructure API Gateway.

More recently, he was VP of Product Management for the Swagger API Open Source and Commercial product lines at SmartBear.

Today he speaks at Technology Industry Conferences, on subjects such as Product Management, Developer Experience and Software Business Models.

Emmanuel lives in the Bay Area with his family and has been working remotely since 2017.